Summary:
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Labubu dolls, designed by Kasing Lung and sold by Pop Mart, have gained popularity online due to blind-box mystery and celebrity sightings.
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Fans go to great lengths to get their hands on Labubu dolls, with resellers profiting from the high demand and occasional chaos in stores.
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The dolls’ success is attributed to social-media hype, fashion appeal, nostalgia, and scarcity, solidifying their status as a viral cultural phenomenon.
Labubu dolls—quirky, fuzzy, fang‑toothed collectibles designed by Hong Kong artist Kasing Lung and sold by Pop Mart—have exploded online thanks to blind‑box mystery, celebrity sightings like Lisa from BLACKPINK and Rihanna, and their playful mix of cute and creepy.
The dolls often sell out in seconds, with fans lining up overnight, resellers marking them up dramatically, and occasional in‑store chaos leading Pop Mart to temporarily pull them from shelves.
Their rise is fueled by a perfect storm of social‑media unboxing hype, fashion and nostalgia appeal, and scarcity‑driven demand, making them a viral cultural phenomenon
