Summary:
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PepsiCo is set to acquire prebiotic soda brand, Poppi, for $1.95 billion, a move that aligns with its strategy to offer healthier food and beverage options.
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Poppi’s health-conscious fanbase has expressed concerns that Pepsi might alter the drink’s gut-friendly formula, echoing previous concerns raised after Pepsi’s acquisition of Mexican-American brand Siete.
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While Pepsi has not confirmed any changes to Poppi’s formula, the online debate continues as fans fear alterations could compromise the drink’s original appeal.
PepsiCo has announced its $1.95 billion acquisition of Poppi, a trendy prebiotic soda brand popular among health-conscious Gen Z and millennials. Known for its gut-friendly ingredients and strong social media presence, Poppi quickly gained traction as a healthier alternative to traditional sodas.
However, fans are now concerned that Pepsi might alter the formula, similar to concerns raised after its acquisition of the Mexican-American brand Siete. The controversy surrounding Poppi isn’t new—earlier this year, the brand faced backlash over an influencer-focused Super Bowl campaign, which competitor Olipop falsely claimed involved extravagant spending on vending machines.
Pepsi’s move to acquire Poppi aligns with its broader strategy of offering healthier food and beverage options, as seen in past acquisitions of Siete and Sabra. Reports suggest the company has been focusing on eliminating artificial ingredients and expanding its better-for-you product line. Despite this, Poppi fans remain skeptical, fearing ingredient changes that could compromise the drink’s original appeal.
As of now, Pepsi has not confirmed any formula modifications, but the debate continues online, with many voicing their concerns over potential alterations.
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