Summary:
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A viral video shows MrBeast “buying” the NFL, adding YouTube stars to teams, but it’s a campaign for an NFL game livestream.
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The video comes as Streameast, a major sports streaming site, shuts down due to piracy concerns, sparking discussion on access to games.
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Broadcasters hail Streameast closure, but analysts predict piracy will persist; MrBeast’s stunt emphasizes the demand for accessible sports content.
A viral video has fans talking about MrBeast supposedly owning the NFL. In the clip, MrBeast — aka Jimmy Donaldson — appeared alongside commissioner Roger Goodell, announcing he had purchased the league and adding YouTubers like iShowSpeed, Dude Perfect, and Brooke Monk to NFL rosters. However, the stunt was actually a campaign promoting YouTube’s first-ever free livestream of an NFL game, not a real change in ownership.
The timing of the video coincides with the shutdown of Streameast, the world’s largest illegal sports streaming site, which drew over a billion visits last year before authorities intervened. Broadcasters celebrated the move, but analysts warn piracy will continue due to high subscription costs and fragmented access to games. The MrBeast stunt highlights a potential shift toward more accessible sports content, meeting fans where they already are, with viewers clearly excited about the new approach.
