Summary:
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Justin Bieber to surprise‑drop seventh album “Swag” on July 11. Features Gunna, Sexyy Red, Cash Cobain. Massive buzz building with billboard teasers.
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Album marks Bieber’s first release since 2021’s Justice. Creative sessions in Iceland and LA. Fans eagerly awaiting midnight ET release.
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Enigmatic “Swag” billboards in LA and Reykjavík announce Bieber’s comeback. Social media flooded with excitement. Star‑studded features anticipated.
Justin Bieber is set to surprise‑drop his seventh studio album titled “Swag” this Friday, July 11, via Def Jam—with the announcement teased by enigmatic “Swag” billboards spotted in Los Angeles and Reykjavík.
The 20‑track project marks Bieber’s first full-length release since 2021’s Justice and showcases star‑studded features from Gunna, Sexyy Red, Cash Cobain, and more, following creative sessions across Iceland and Los Angeles
With fans flooding social media and the charismatic billboard campaign, Bieber’s comeback is already generating massive buzz ahead of its streaming release at midnight ET .
