Justin Bieber is set to surprise‑drop his seventh studio album titled “Swag” this Friday, July 11, via Def Jam—with the announcement teased by enigmatic “Swag” billboards spotted in Los Angeles and Reykjavík.
The 20‑track project marks Bieber’s first full-length release since 2021’s Justice and showcases star‑studded features from Gunna, Sexyy Red, Cash Cobain, and more, following creative sessions across Iceland and Los Angeles
With fans flooding social media and the charismatic billboard campaign, Bieber’s comeback is already generating massive buzz ahead of its streaming release at midnight ET .
