Summary:
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The internet supports Jools Lebron as her trademarked catchphrase is stolen, sparking disappointment and hope for reclaiming it.
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Lebron’s viral TikTok led to brand deals and celebrity support, but a trademark filing by someone else threatens her success.
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Despite setbacks, Lebron’s fans rally behind her, hoping she can regain ownership of her popular catchphrase.
The internet is rallying behind TikToker Jools Lebron after discovering that her viral catchphrase, “Very Demure, Very Mindful,” was submitted for a trademark by someone else. Lebron’s original TikTok not only sparked a massive trend but also brought her brand deals that transformed her life. With celebrities like Kim Kardashian jumping on the “demure” bandwagon, the phrase has become an internet sensation. However, the dream was jolted on August 23rd when TMZ revealed that Jefferson Bates from Washington filed a trademark for the phrase. Lebron, visibly shaken, expressed her disappointment in a now-deleted TikTok. Despite this, the trademark is still pending, leaving some hope for Lebron to reclaim what she started.
