Summary:
-
American Eagle clarifies intent of Fall 2025 denim campaign after backlash, emphasizing inclusivity and personal style celebration. Increased engagement follows controversy.
-
Campaign titled “Sydney Sweeney Has Great Jeans” meant to inspire confidence, not promote genetics or eugenics. Company stands by message of inclusivity.
-
Despite initial controversy, American Eagle’s denim campaign proves successful, boosting engagement and visibility in the fashion market.
American Eagle has firmly stood behind its Fall 2025 denim campaign, titled “Sydney Sweeney Has Great Jeans,” clarifying that the ad was intended to highlight the brand’s signature denim and inspire confidence across all body types.
In response to backlash over perceived references to genetics and eugenics—due to the wordplay on “genes”—the company emphasized that the campaign was purely a celebration of personal style and inclusivity.
Despite the controversy, American Eagle has seen increased engagement and visibility, positioning the campaign as a successful moment in fashion marketing.
