The Trump Organization has entered the mobile market with the announcement of Trump Mobile, a new wireless service and a $499 Android-based smartphone dubbed the T1. Launching later this year, the initiative leans heavily into political branding, blending telecom services with a highly personalized version of consumer tech.
The plan, named “The 47 Plan”, offers unlimited talk, text, and data for $47.45 per month — a price point referencing Donald Trump’s current role as the 47th President of the United States.
A Phone, a Brand, a Presidency
This isn’t Trump’s first foray into product side hustles; he’s previously sold branded watches, Bibles, sneakers, and even NFTs.
🚨BREAKING: The Trump family is LAUCHING a “Trump Phone” the phones will be made in the USA 🇺🇸
Mobile plans will offer a flagship “47 Plan,” which costs $47.45 per month. pic.twitter.com/ZXEXPKLTSS
— The Patriot Oasis™ (@ThePatriotOasis) June 16, 2025
Trump’s licensing deals have drawn scrutiny throughout his presidency, especially as he continues to profit from ventures tied to his public office. In 2024 alone, the president reported earning over $8 million from various brand licensing agreements.
Still, the pitch is working for his base. Trump Mobile promises “the same coverage as the three nationwide phone service carriers” with U.S.-based customer service, although representatives declined to specify the exact location of that center.
At nearly $50 per month, Trump Mobile’s pricing sits well above that of low-cost competitors like Visible by Verizon ($25 per month) and Mint Mobile ($30 per month).
The Trump Mobile website promotes the T1 device as running Android 15, equipped with a 6.8-inch AMOLED screen, a 50MP rear camera, a 16MP front camera, 12GB RAM, and 256GB storage. A gold-toned metal case and engraved American flag round out the design, clearly aimed at consumers drawn to symbolic aesthetics as much as specs.
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The wireless plan itself comes bundled with roadside assistance and a “Telehealth and Pharmacy Benefit,” positioning the product as more than just a data plan, but part of a lifestyle package. The company claims that the service utilizes existing nationwide infrastructure and offers U.S.-based customer service, although representatives declined to provide further details on logistics or backend providers.
Ongoing Immigration Policy Tensions
As Trump courts consumers with a gold-plated phone plan, his administration continues to face backlash over recent ICE raids targeting farm workers and meatpackers across California and Nebraska. More than 70 undocumented workers were arrested in a single day, triggering outrage from advocacy groups and members of Congress.
Trump has since offered conflicting messages, suggesting a desire to protect farm laborers while his administration continues enforcement. “We can’t take farmers and take all their people and send them back,” Trump said at a recent White House event, a sentiment undermined by DHS Secretary Kristi Noem’s ongoing pledge to intensify deportations.
Advocacy groups like United Farm Workers have reported rising fear in immigrant communities, while employers are increasingly seeking legal advice on how to manage enforcement attempts.
