Summary:
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Timbaland partners with Suno, leading AI music platform, as strategic advisor to inspire next-gen artists and launch remix contest with $100,000 in prizes.
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Timbaland’s collaboration with Suno showcases commitment to music’s future, empowering emerging artists and shaping innovative music production with generative tools.
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Timbaland’s role at Suno includes product development support and creative direction, positioning him at the forefront of music industry revolution alongside CEO Mikey Shulman.
Timbaland, a four-time GRAMMY® Award-winning artist and one of the most influential music producers in history, has officially announced a partnership with Suno, a leading AI music creation platform. After months of utilizing Suno as a top user, Timbaland will serve as a strategic advisor, focusing on creative strategies that inspire the next generation of artists.
The collaboration kicks off with the exclusive preview of Timbaland’s latest single, “Love Again,” on the Suno platform. Alongside the release, he is launching a remix contest that opens within 24 hours. Participants can submit their remixes for a chance to receive feedback from Timbaland himself, with over $100,000 in prizes available. The top two remixes will even be released on digital streaming platforms by Timbaland.
This partnership exemplifies Timbaland’s commitment to shaping the future of music and empowering both emerging and established artists. It aligns with Suno’s mission to encourage musicians to experiment, collaborate, and produce innovative music together.
In the inaugural episode of Suno’s new video series, MUSE, Timbaland shares how the platform is allowing him to rediscover the essence of creativity. He emphasizes the innovative tools offered by Suno that are transforming his music production approach.
“When I heard what Suno was doing, I was immediately curious,” said Timbaland. “After witnessing the potential, I knew I had to be a part of it. By combining forces, we have a unique opportunity to make new technologies work for the artist community and not the other way around. We’re seizing that opportunity, and we’re going to open up the floodgates for generations of artists to flourish on this new frontier. I’m excited and grateful to Suno for this opportunity.”
Timbaland’s role will include supporting Suno in product development and providing strategic creative direction to ensure that the generative music tools meet the diverse needs of artists. This collaboration places Timbaland at the forefront of what many see as the next revolution in the music industry.
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“It’s an honor to work with a legend like Timbaland,” said Mikey Shulman, CEO of Suno. “At Suno, we’re really excited about exploring new ways for fans to engage with their favorite artists. With Timbaland’s guidance, we’re helping musicians create music at the speed of their ideas—whether they’re just starting out or already selling out stadiums. We couldn’t be more excited for what’s ahead!”
The announcement comes as Timbaland continues to be a transformative force in the music industry, known for his distinctive sound characterized by dramatic keys, infectious grooves, and signature beats. His extensive discography includes chart-topping hits for a range of iconic artists, from Jay-Z and Justin Timberlake to Missy Elliott and Aaliyah. With over 200 ASCAP Music Awards and four GRAMMYs to his name, Timbaland has consistently pushed the boundaries of music production.
His influence has garnered him recognition from Billboard, which ranked him as the third greatest producer of the 21st century. In addition to his production work, Timbaland is also a co-founder of the music technology platform Beatclub and operates his own label, Mosley Music Group. He co-created the popular music battle series VERZUZ alongside Swizz Beatz, further showcasing his adaptability and innovation within the industry.
Suno, which boasts a community of over 25 million users, aims to democratize music creation. The platform provides tools that allow anyone—from novice creators to award-winning artists like Timbaland—to make music effortlessly. Built by a team of musicians and technologists, Suno encourages creativity and collaboration, enabling a diverse range of musical expressions. Alongside platforms like Suno, artists often turn to additional resources to refine their sound. Unison plugins are a popular choice, providing an array of features that enhance production capabilities and streamline the creative process.
