Hailey Bieber is making it clear, she’s not here for the speculation. The model and skincare entrepreneur sent a pointed message to critics questioning the state of her marriage to Justin Bieber by publicly supporting his upcoming album, Swag.
On July 10, Hailey took to Instagram Stories to share the cover art of Justin’s seventh studio album, which features a black-and-white photo of the couple with their 10-month-old son, Jack Blues Bieber. Alongside the image, she wrote, “Is it finally clocking to you f–king losers?”—a phrase fans quickly linked to a viral video of Justin himself.
Hailey Bieber reposts Justin Bieber’s album announcement:
“Is it finally clocking to you f*cking losers?” pic.twitter.com/zIHaKMntnf
— Pop Crave (@PopCrave) July 10, 2025
A Viral Catchphrase, A Public Statement
Hailey’s Instagram message wasn’t just a show of support for her husband’s music—it also appeared to reference a viral clip of Justin confronting paparazzi on a Malibu beach last month. In the June 13 video, the singer expressed frustration at being followed during a private moment.
“You’re not getting it, it’s not clocking to you,” he said. “It’s not clocking to you that I’m standing on business.”
@photonewspk Justin Bieber Blasts on Paparazzi for Recording him at the Beach. Justin Bieber to Paparazzi: “It’s not clocking to you that I’m standing on business… I’m a human fckin being standing around my car AT THE BEACH. Idk who the fck is paying to provoke me, but I’m not the f*cking one.” #justinbieber #justintimberlake #justinbeiber #bieber #biebertiktok #paparazzi #paparoach #paparazzitiktok
The phrase “standing on business” has since become a meme across social media platforms, often used to assert confidence or seriousness. In Hailey’s case, the phrase added a sharp tone to her otherwise sentimental post, which spotlighted their family’s unity amid tabloid speculation.
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A United Front on Social Media
Justin Bieber, 31, also appeared to shut down divorce rumors earlier this month when he posted a carousel of affectionate photos with Hailey on Instagram. In the July 6 post, the Grammy winner is seen holding Hailey on his lap as the sun sets in the background. His caption? A simple, “My forever n always.”
The couple, who have been married for nearly six years, have largely kept a low profile in recent months, until now. Their coordinated online gestures are being seen by fans as a clear message that their relationship remains strong despite constant scrutiny.
@kcbertolino THATS MY BABY
@aurora.cassandra @Hailey Bieber words that will transcend generation’s. 🩵🩵 buying some @rhode skin as we speak!!!! @Justin Bieber #haileybieber #haileyrhodebieber #rhode #rhodeblush #rhodeskin #justinandhailey #justinbieber #fyp
Fan Reactions
Fans quickly rallied behind Hailey after her blunt post made headlines.
“Hailey Bieber is the queen of clapping back,” one user wrote on X. “Let her protect her peace and her family.”
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Others applauded her for standing by Justin and speaking out against the negativity. “She’s been through so much and still shows up with love. That’s strength,” another fan posted.
You know she’s Sagittarius — they’re all about calling out the losers.
— Elena Carver (@CarverElen86394) July 11, 2025
However, some commenters felt the message was overly aggressive. “There’s a way to address rumors without insulting people,” one user noted.
Regardless of opinions, the moment has clearly resonated online, fueling further anticipation for Justin’s album and reinforcing the couple’s public solidarity.
