Filmhub Wants to Bring Creators and YouTube Stars to Film & TV

Summary:

• Filmhub ventures into the creator economy, offering modernized distribution and business infrastructure for digital-first talent.

• The Creator Ecosphere Map is launched, highlighting the evolving landscape where creators are becoming originators of culture and commerce.

• The creator economy is shifting towards a business model, with Filmhub aiming to bridge the gap between social content and traditional entertainment.

Filmhub, the film & TV distribution company that bills itself as “built with creators in mind,” is making a bold push into the creator economy.

With the backdrop of a media landscape in flux and audience attention fragmenting across a dizzying array of platforms, the company is doubling down on creator-led content and the business of creators building sustainable studio-style businesses around themselves.

“Filmhub has always been ahead of the curve in recognizing how the industry is changing. Back when nobody was talking about the ‘creator economy’, Filmhub was building solutions that powered storytellers to get their work in front of audiences worldwide,” Filmhub Founder and CEO, Alan d’Escragnolle, shared.

He adds that the newly launched Creator Vertical is “a natural extension of that foresight and innovation.”

The idea is to open up new revenue streams in the traditional film & TV ecosystem (via Amazon, Tubi, Roku, etc.) for digital-first talent. Creators can access modernized contracting, asset management, streamlined workflows, transparent royalties, and global streaming distribution. In short: not just social-platform content, but fully scaled distribution and business infrastructure.

At the same time, Filmhub notes the Creator Vertical is part of a larger ecosystem. Whether you’re a first-time filmmaker, a TV producer, or a digital-first creator, Filmhub positions itself “where opportunity and access meet.”

Consumers are abandoning cable, shelf-space is unlimited, platforms are proliferating—and in this world, reaching the right audiences and monetizing effectively is everything. Filmhub claims to be at the center of this new reality, providing opportunities for creatives of all kinds, from established studios to emerging digital talent, to distribute and monetize their work.

The Creator Ecosphere Map & Shifting Power

Filmhub also partnered with What’s Trending and Media Cartographer, Evan Shapiro, recently to launch the first Creator Ecosphere map.

“We wanted to support The Creator Ecosphere Map because the worlds of media and the creator economy are colliding,” d’Escragnolle noted. “Filmhub is the only film & TV distribution company built with creators in mind to help them navigate their journey from relying solely on limited social platforms to drive revenue and into traditional film & TV deals.”

In doing so, Filmhub is aligning with the theory that creators are no longer just “influencers” on social platforms, but are becoming originators of culture, commerce and new models of distribution.

“The Creator Ecosphere Map today shows a landscape dominated by solo Creators and big Celebs. The misperception is that this is just ‘the nature’ of the Creator Economy – it is not. The only reason solo Creators dominate Creator platforms today is because Big Media has allowed them to – by treating Creator platforms as ‘lesser than.’ The biggest wave of growth in the Creator Economy over the next five years will be from Big Media and Big Brands fully embracing the Creator ethos and using Creator platforms to build out their communities,” Shapiro shared.

The Shift in the Creator Economy

The creator economy is evolving from a numbers game to a business model. Influence is no longer measured by follower counts but by the depth of community and the ability to move audiences to action. Big Media and major brands are starting to recognize creators as originators of IP and audience ecosystems—no longer just digital talent plugged into existing systems.

Filmhub’s expansion arrives at a critical moment. The company, long known for helping filmmakers distribute their work to platforms like Amazon, Tubi, and Roku, is now extending the same infrastructure to digital-first creators.

Its goal is to close the gap between social content and traditional entertainment—offering creators access to the same level of global reach, royalties, and data transparency previously reserved for studios.